Duties of the noble society Essay Example | Topics and Well Written Essays - 750 words

Duties of the noble society - Essay Example What can be said of the document is that it does represent the global rights to which all human beings are entitled. The core values of Saint Leo’s (2011) have a number of similarities to the UDHR (1948). Saint Leo’s (2011) stresses the development of every person's mind, spirit and body for a balanced life and all members of the Saint Leo University community must demonstrate their commitment the character of our community. Upon examination of article 29 in the United Nations Universal Declaration of Human Rights (1948) it was declared that â€Å"Everyone has duties to the community in which alone the free and full development of his personality is possible. It does not take a stretch to see that these two points closely align however, how this is interpreted from both perspectives seems to be largely up to the individual. It remains the case that both documents stress that we have a ‘duty’ to our community. However a further condition of article 29 (UDHR , 1948) are limitations which are determined solely for the purpose of securing due recognition and respect for the rights and freedoms of others with concerns for morality, public order and the general welfare in a democratic society. In the sphere of international and domestic politics it was argued by the New York Times (2010) that this issue came to the forefront during the Lars Vilks Mohammed Drawings Cartoon Controversy. Many people began serious discussions as to where the right to artistic expression ends and the right to be free from religious persecution. The next major alignment between these two organizations comes through article 26 (UDHR, 1948) stipulates that â€Å"Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.† In many ways this aligns with Saint Leo’s (2011)commitment to community insofar as the value encourages students to strive to foster t heir commitment to excellence. Ultimately the core value (Saint Leo’s, 2011) strives to have a strong community and this depends on the unity and diversity of people with a free exchange of ideas and on learning, living, and working harmoniously. How this pertains to domestic politics in countries around the world is that this issue has dominated discussions of diversity and multiculturalism. On one end of the spectrum come statements from politicians who believe that multiculturalism failed (BBC, 2010) yet on the other hand I believe that one of the core strengths of my community is that we not only embrace multiculturalism but recognize that there are strengths to societies that draw from people of many different opinions. As a final example I believe that there are many parallels that can be drawn between Saint Leo’s (2011) and article 26(UDHR, 1948) insofar as our institution makes the statement that we value all individuals’ unique talents, respect their di gnity and strive to foster their commitment to excellence through the spirit of Jesus Christ. Although it may be that not everybody in our community is Christian we must respect our community members for who they are and recognize their unique strengths whilst respecting their beliefs and they are as free to receive all the benefits of working hard for our community as well. Without question there are a number

Global Branding Strategies Research Paper Example | Topics and Well Written Essays - 2000 words

Global Branding Strategies - Research Paper Example As the paper outlines, the world is becoming increasingly global. Companies are not just focusing on local markets in their service and product provision. They are now looking for new and more promising markets outside their borders and also need to incorporate market forces coming from their global competitors. The corporate world is now characterized by a fast flow of products internationally, an advertisement is also done across borders and there is a need to ensure that marketing strategies reflect these changes. (Kapfer, 1997)  Brands are a fundamental part of any company's key strategy. This is because brands give firms an identity. Keller (1998) asserts that brands help to strengthen their customer base and also to take away power from retailers alone. Aaker and Keller (1990) go on to add that a brand helps to solidify ones position in any market. However, there are some key questions that arise when dealing with the issue. Firms need to ask themselves whether they would lik e to maintain the same brand name in different countries and locations. Firms who choose to do this could justify their actions by claiming that this allows them to maintain their identity throughout. On the other hand, some firms may decide to take up different brands within the different countries that they will choose to operate. Such firms may believe that brand names need to reflect demand and the needs of a particular country. These questions need to be addressed so as to ensure that a given company take advantage of all the opportunities available in the international market. Some companies may have made quite a name for themselves in the domestic markets. Their products may have such a unique place in their product markets such that they have considerable influence there. It would, therefore, be advisable to maintain the same brand for such companies when venturing into global markets. Caller (1996) asserts that this will go a long way in ensuring that such companies are abl e to leverage their power in the domestic market to international markets. A good example of such a company is Coca Cola. It started with a very strong image in its domestic market and decided to maintain its name throughout its market.  Another aspect that could make certain companies stick to the same brand name is the integration of regional markets. For example in Europe, there are numerous countries that are now operating under the same currency and targeting each other. Consequently, it would be advisable to create brand names that can accommodate numerous countries all at once. The European Union has changed the traditional approach of locally-centered products. There is a need to incorporate brands for the EU markets. (Featherstone, 1990)  Some companies may be dealing with certain products that have relatively equal levels of demand in the target markets they are dealing with. A good example of such a company is Shell. The Company deals with various petroleum products. These are items that are in high demand in different parts of the world.